Asset Kit

Copy or download every brand asset.

All assets are self-hosted. Copy the SVG source straight into your code, or download the SVG or PNG. Colours copy as HEX.

↓ Download all (ZIP) Brand profile doc

Logos

Prefer the main logo wherever it reaches 3:1 contrast. Minimum width 100px / 30mm. Clear space = width of the “t”.

The signal

Standalone symbol in Incrementic Red. Min 300px / 46mm on colour, 16px / 6mm on white. Clear space = half its width.

Shortest Distance Mark

The slogan lockup. Min width 490px / 75mm. Clear space = height of “shortest”. As watermark/pattern never below 70% opacity.

Colours

Tap any value to copy. Red is primary, charcoal the neutral, white the ground.

Copied